Whilst many developers complain of a race to the bottom with app pricing as this comic briliantly illustrates
http://theoatmeal.com/blog/apps
I do question whether this was a metric that developers found easy to manipulate in the early days of app stores that may not necessarily hold true in the longer term, a great comment I once read stated
” 3/10 cent a gallon for water delivered straight to the home.
$1.50 gallon for a jug in isle 13 at your super market
or $1.75 for a 20oz bottle at the checkout counter.
Are these all the same product? Do they even compete?”
This statement lead me to read the great book Positioning The Battle for your mind by Al Ries and Jack Trout, whilst on the face of it, it is all common sense I do wonder how much is being applied to the current mobile app stores and the shovelware mentality of ship it and they will come
I have long been the advocate of the difference between $ 0.99 and $1.99 is nowhere near as vast as the chasm between free and $0.99. If you can convince your users to pay for your product are you really going to put off 50% of these people for the sake of $1?