Listening to the Apple keynote in the overflow room yesterday the reality distortion field hopefully did not have the same effect as those who had queued most of the night.
However one number and a couple of announcements that really did stand out for me, was the fact that Apples push notification service has now sent 100 billion messages, the other was iMessage allowing free and interoperable comms between iOS to iOS device, much like RIMs Blackberry Messenger Service and the deep integration with twitter which will effectively allow a similar service between iOS and twitter users.
Some quick jungle arithmetic
Launched 2009 June so 2 years old
200 million iOS devices sold
so roughly 500 push messages per device in 2 years, assuming all those devices are still in circulation
Factoring in some growth from MDAs data http://www.themda.org/mda-press-releases/the-q4-2009-uk-mobile-trends-report.php
UK MMS = 700 million a year
60 million people in the UK ~2000 messages per person per year
Now add in Twitter and iMessage to those 200 million iOS devices……
Maybe its just a rising tide and users are using notifications by either bearer more and more, hence the introduction of easy to use notification bars into iOS much like Palm and Android had before them, however maybe just maybe the juggernaught train of sms maybe starting to slow down